As homeowners shift away from scrolling through links toward asking platforms like ChatGPT, Gemini, and Perplexity for recommendations, the primary goal for contractors is to become the "cited authority" in AI-generated summaries. Generative Engine Optimization (GEO) represents a critical shift from traditional keyword stuffing to creating authoritative, "expert-level" content that AI models can easily verify and surface. Leadwire AI implements a sophisticated strategy focusing on Answer Engine Optimization (AEO), ensuring your business is the first recommendation served when customers ask conversational queries such as, "Who can fix a leaking pipe in my area right now?"